BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
People scan before they read: in Nielsen Norman Group research 79% of test users scanned any new page, and NN/g's 2020 review of 13 years of eyetracking found people "still primarily scan, rather than read", so every page should lead with its most useful words.
Plain beats pr...
Key Takeaways
Every Shopify plan can change the checkout's logo, colours, fonts, layout and form fields in the checkout and accounts editor; the information, shipping and payment steps can only take app blocks, custom Functions and the Branding API on Shopify Plus, from £1,800 a month.
One pag...
Key Takeaways
Conversion rate is the share of sessions that end in an order, and it is the clearest single measure of whether your store turns visits into sales.
Across the 265 Shopify stores we have audited, the median conversion rate was 1.7%. Use that as a realistic marker rather than the...
Choosing a digital marketing agency? Ten UK agencies compared by specialism, from SEO and PPC to social, email and ecommerce, and how to check one before you hire.
Social media now spans very different platforms, each with its own creative style, community habits and ways of measuring performance. A strategy that works on TikTok rarely transfers to LinkedIn, and a luxury brand's social has little in common with a challenger brand's.
This guide profiles ten U...